Privacy Policy

Last updated: September 13, 2026

Sumbora LLC (“Sumbora“, “we,” “us,” or “our”) operates the website sumbora.com (the “Site”). Sumbora is an online retailer offering fitness, active lifestyle, and everyday performance products, including drinkware, fitness accessories, apparel, and gym bags. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Site, create an account, place an order, subscribe to our communications, or otherwise interact with us.

1. Information We Collect

We collect information necessary to operate our online store, process orders, provide customer support, and improve your experience with Sumbora.

Information You Provide Directly

You may provide personal information when you:

  • Create or manage a Sumbora customer account

  • Place an order or purchase products

  • Subscribe to our newsletter or promotional communications

  • Contact us with a question, request, or support issue

  • Participate in promotions, surveys, or other activities offered through our Site

This Information May Include

  • Name

  • Email address

  • Shipping and billing address

  • Phone number, if provided

  • Payment and billing information

  • Order details and purchase history

  • Account information and preferences

  • Information you provide when communicating with us

Payment information is processed through third-party payment providers. Sumbora does not intentionally store complete payment card numbers or other sensitive payment credentials on its own systems.

Information Collected Automatically

When you visit or use our Site, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type and operating system

  • General location information derived from your IP address

  • Pages, products, and content you view

  • Links or pages you interact with

  • Date, time, and duration of your visit

  • Information about how you interact with our Site

  • Cookies and similar technologies

We use this information to help operate, secure, analyze, and improve the Sumbora website.

2. How We Use Your Information

Sumbora may use personal information for the following purposes:

Order and Account Management

  • Process, confirm, fulfill, and deliver orders

  • Manage customer accounts

  • Process payments

  • Provide order confirmations and shipping updates

  • Maintain purchase and transaction records

Customer Support and Communication

  • Respond to customer questions and support requests

  • Communicate with you about your orders or account

  • Provide important service-related information

  • Send newsletters, product updates, and promotional communications when you have opted in

Website and Business Improvement

  • Improve our products, website, services, and customer experience

  • Understand customer interests and how visitors use our Site

  • Maintain the security and functionality of our Site

  • Detect, investigate, and prevent fraud, abuse, unauthorized activity, or other security incidents

Legal and Regulatory Purposes

  • Comply with applicable laws, regulations, and legal processes

  • Protect the rights, property, and safety of Sumbora, our customers, and others

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.

3. How We Share Your Information

We do not sell your personal information.

We may disclose information to trusted third parties when necessary to operate Sumbora and provide our products and services.

Service Providers

These may include:

  • Payment processors that securely process transactions

  • Shipping and delivery providers that fulfill and deliver orders

  • Website and ecommerce service providers that help us operate our online store

  • Email and marketing service providers that help us communicate with customers who have opted in

  • Analytics and technology providers that help us understand website usage and improve our services

  • Fraud prevention and security providers

  • Professional service providers, such as legal, accounting, or business advisors

Legal or Business Transactions

We may also disclose information:

  • When required by applicable law, regulation, subpoena, court order, or other legal process

  • When necessary to protect our rights, property, security, or customers

  • To investigate suspected fraud, abuse, or other unlawful activity

  • In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction

Third-party service providers may process information according to their own privacy policies and applicable contractual or legal requirements.

4. Cookies and Similar Technologies

Sumbora uses cookies and similar technologies to help the Site function properly and to improve your browsing and shopping experience.

How We Use Cookies

Cookies may be used to:

  • Keep products and shopping information associated with your session

  • Remember preferences

  • Support account and checkout functionality

  • Understand how visitors use the Site

  • Improve website performance and functionality

  • Support analytics and, where applicable, marketing activities

Managing Cookie Preferences

Where applicable, you can manage your cookie preferences through the cookie banner or controls provided on our Site.

You can also adjust cookie settings through your web browser. Disabling certain cookies may affect the functionality of some parts of the Site, including shopping or account-related features.

5. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights concerning your personal information.

Rights You May Have

These may include the right to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of personal information, subject to applicable legal exceptions

  • Request information about how your personal information is collected and used

  • Opt out of certain marketing communications

  • Withdraw consent where processing is based on consent

  • Exercise applicable rights relating to the sale or sharing of personal information, where such rights apply

Virginia Residents — VCDPA

If you are a Virginia resident, you may have certain rights under the Virginia Consumer Data Protection Act (VCDPA), subject to applicable exceptions. These rights may include the right to confirm whether Sumbora LLC is processing your personal data and to access such data; correct inaccuracies in your personal data; delete personal data provided by or obtained about you; obtain a copy of your personal data in a portable and, where technically feasible, readily usable format; and opt out of certain processing of personal data, including processing for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects. You may also have the right to appeal a decision regarding a request you submit. To exercise applicable rights, please contact us at hello@sumbora.com.

California Residents — CCPA/CPRA

If you are a California resident, you may have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), subject to applicable exceptions. These rights may include the right to know and access the personal information we collect about you; request deletion of your personal information; request correction of inaccurate personal information; opt out of the sale or sharing of personal information, where applicable; limit certain uses and disclosures of sensitive personal information, where applicable; and receive equal treatment for exercising your privacy rights. You may also have the right to obtain information about the categories of personal information we collect, the purposes for which we use it, and the categories of sources and recipients involved. To exercise applicable rights, please contact us at hello@sumbora.com.

How to Exercise Your Rights

To exercise an applicable privacy right or ask a privacy-related question, contact us at hello@sumbora.com.

We may need to verify your identity before completing certain requests. Your rights may be subject to limitations and exceptions under applicable law.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide our products and services, maintain business and transaction records, resolve disputes, prevent fraud, comply with legal and accounting obligations, and enforce our agreements.

Retention Periods

The length of time information is retained depends on the type of information and the purpose for which it was collected.

When personal information is no longer reasonably required, we may securely delete it, anonymize it, or otherwise dispose of it in accordance with applicable requirements.

7. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Payment Security

Payment transactions are handled through third-party payment providers using security measures appropriate to payment processing.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Therefore, while we work to protect your information, we cannot guarantee absolute security.

8. Third-Party Websites and Services

Our Site may contain links to third-party websites, services, social media platforms, payment providers, shipping providers, or other external services.

Third-Party Privacy Practices

If you follow a link to a third-party website or interact with a third-party service, that third party may collect information according to its own privacy policy and terms.

Sumbora is not responsible for the privacy practices, security, or content of third-party websites or services.

9. Children’s Privacy

Sumbora’s Site and services are not directed toward children under the age of 13.

Information From Children

We do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us at hello@sumbora.com so that we can take appropriate action.

10. Your Choices

You can make certain choices regarding the information we collect and how we communicate with you.

Marketing Communications

If you receive promotional emails from Sumbora, you can unsubscribe at any time using the unsubscribe link included in the email.

Cookies

You can manage available cookie preferences through the cookie controls provided on our Site.

You can also adjust cookie settings through your browser, although doing so may affect certain website functions.

Account Information

If you have a Sumbora account, you may contact us to request updates or corrections to your account information.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, website, services, legal requirements, or privacy practices.

Updates to This Policy

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

We encourage you to review this page periodically to stay informed about how Sumbora handles personal information.

12. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Sumbora LLC
Email: hello@sumbora.com
Address: Virginia, USA