Privacy Policy
Last updated: October 10, 2026
Sumbora LLC (“Sumbora,” “we,” “us,” or “our”) operates the website sumbora.com (the “Site”). Sumbora is an online retailer offering fitness, active lifestyle, and everyday performance products, including drinkware, fitness accessories, apparel, and gym bags. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our Site, create an account, place an order, subscribe to our communications, or otherwise interact with us.
This Privacy Policy applies only to our Site. If you purchase Sumbora products through a third-party marketplace, such as Amazon, that marketplace’s own privacy policy governs the information it collects.
1. Information We Collect
We collect information necessary to operate our online store, process orders, provide customer support, and improve your experience with Sumbora.
Information You Provide Directly
You may provide personal information when you:
Create or manage a Sumbora customer account
Place an order or purchase products
Subscribe to our newsletter or promotional communications
Contact us with a question, request, or support issue
Participate in promotions, surveys, or other activities offered through our Site
This Information May Include
Name
Email address
Shipping and billing address
Phone number, if provided
Payment and billing information
Order details and purchase history
Account information and preferences
Information you provide when communicating with us
Payment information is processed through third-party payment providers. Sumbora does not store complete payment card numbers or other sensitive payment credentials on its own systems.
Information Collected Automatically
When you visit or use our Site, certain information may be collected automatically, including:
IP address
Browser type and version
Device type and operating system
General location information derived from your IP address
Pages, products, and content you view
Links or pages you interact with
Date, time, and duration of your visit
Information about how you interact with our Site
Cookies and similar technologies
We use this information to help operate, secure, analyze, and improve the Sumbora website.
Information From Other Sources
We may receive information about you from our service providers, such as payment processors confirming a transaction or shipping carriers providing delivery updates.
Sensitive Information
We do not knowingly collect sensitive personal information, such as health information, government identification numbers, or precise geolocation. Please do not send us this type of information.
2. How We Use Your Information
Sumbora may use personal information for the following purposes:
Order and Account Management
Process, confirm, fulfill, and deliver orders
Manage customer accounts
Process payments
Provide order confirmations and shipping updates
Maintain purchase and transaction records
Customer Support and Communication
Respond to customer questions and support requests
Communicate with you about your orders or account
Provide important service-related information
Send newsletters, product updates, and promotional communications when you have opted in
Website and Business Improvement
Improve our products, website, services, and customer experience
Understand customer interests and how visitors use our Site
Maintain the security and functionality of our Site
Detect, investigate, and prevent fraud, abuse, unauthorized activity, or other security incidents
Legal and Regulatory Purposes
Comply with applicable laws, regulations, and legal processes
Protect the rights, property, and safety of Sumbora, our customers, and others
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.
3. How We Share Your Information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
We may disclose information to trusted third parties when necessary to operate Sumbora and provide our products and services.
Service Providers
These may include:
Our website and ecommerce platform, Squarespace, which hosts our Site and online store
Payment processors, such as Stripe, that securely process transactions
Shipping and delivery providers that fulfill and deliver orders
Email and marketing service providers that help us communicate with customers who have opted in
Analytics and technology providers that help us understand website usage and improve our services
Fraud prevention and security providers
Professional service providers, such as legal, accounting, or business advisors
Legal or Business Transactions
We may also disclose information:
When required by applicable law, regulation, subpoena, court order, or other legal process
When necessary to protect our rights, property, security, or customers
To investigate suspected fraud, abuse, or other unlawful activity
In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction
Third-party service providers may process information according to their own privacy policies and applicable contractual or legal requirements.
4. Cookies and Similar Technologies
Sumbora uses cookies and similar technologies to help the Site function properly and to improve your browsing and shopping experience. Some features, such as your wishlist, save information directly in your web browser so your saved items are remembered when you return.
How We Use Cookies
Cookies may be used to:
Keep products and shopping information associated with your session
Remember preferences
Support account and checkout functionality
Understand how visitors use the Site
Improve website performance and functionality
Support analytics and, where applicable, marketing activities
Managing Cookie Preferences
Where applicable, you can manage your cookie preferences through the cookie banner or controls provided on our Site. You can also adjust cookie settings through your web browser. Disabling certain cookies may affect the functionality of some parts of the Site, including shopping or account-related features.
Spam Protection
Our Site uses Google reCAPTCHA to help protect our forms, such as our newsletter sign-up, from spam and abuse. reCAPTCHA collects hardware and software information, such as device and browser data, and sends it to Google. Your use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service.
Do Not Track
Some browsers offer a “Do Not Track” setting. Because there is no common industry standard for how to respond to these signals, our Site does not currently respond to Do Not Track signals. Third-party services on our Site, such as analytics providers, may collect information about your online activity over time and across different websites.
5. Your Privacy Rights
Depending on your location and applicable law, you may have certain rights concerning your personal information.
Rights You May Have
These may include the right to:
Request access to personal information we maintain about you
Request correction of inaccurate or incomplete information
Request deletion of personal information, subject to applicable legal exceptions
Request information about how your personal information is collected and used
Opt out of certain marketing communications
Withdraw consent where processing is based on consent
Exercise applicable rights relating to the sale or sharing of personal information, where such rights apply
Virginia Residents — VCDPA
If you are a Virginia resident, you may have certain rights under the Virginia Consumer Data Protection Act (VCDPA), subject to applicable exceptions. These rights may include the right to confirm whether Sumbora LLC is processing your personal data and to access such data; correct inaccuracies in your personal data; delete personal data provided by or obtained about you; obtain a copy of your personal data in a portable and, where technically feasible, readily usable format; and opt out of certain processing of personal data, including processing for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.
To exercise these rights, please contact us at hello@sumbora.com. We will respond to your request within 45 days. If we need more time, we may extend this period once by an additional 45 days and will let you know.
If we decline to take action on your request, you may appeal our decision by emailing hello@sumbora.com with the subject line “Privacy Request Appeal.” We will respond to your appeal within 60 days. If your appeal is denied, you may contact the Virginia Attorney General’s Office to submit a complaint.
California Residents — CCPA/CPRA
If you are a California resident, you may have certain rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), subject to applicable exceptions. These rights may include the right to know and access the personal information we collect about you; request deletion of your personal information; request correction of inaccurate personal information; opt out of the sale or sharing of personal information; and limit certain uses of sensitive personal information. You may also request information about the categories of personal information we collect, the purposes for which we use it, and the categories of sources and recipients involved.
We have not sold or shared personal information in the past 12 months. You may use an authorized agent to submit a request on your behalf, and we will not discriminate against you for exercising any of your privacy rights. To exercise these rights, please contact us at hello@sumbora.com.
Residents of Other States
Residents of other U.S. states may have similar rights under their state’s laws. Please contact us at hello@sumbora.com, and we will respond in accordance with applicable law.
How to Exercise Your Rights
To exercise an applicable privacy right or ask a privacy-related question, contact us at hello@sumbora.com. There is no charge for submitting a request.
We may need to verify your identity before completing certain requests. Your rights may be subject to limitations and exceptions under applicable law.
6. Data Retention
We retain personal information for as long as reasonably necessary to provide our products and services, maintain business and transaction records, resolve disputes, prevent fraud, comply with legal and accounting obligations, and enforce our agreements.
Retention Periods
The length of time information is retained depends on the type of information and the purpose for which it was collected.
When personal information is no longer reasonably required, we may securely delete it, anonymize it, or otherwise dispose of it in accordance with applicable requirements.
7. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Payment Security
Payment transactions are handled through third-party payment providers using security measures appropriate to payment processing.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. Therefore, while we work to protect your information, we cannot guarantee absolute security.
Where Your Information Is Processed
Sumbora is based in the United States, and our Site is intended for customers in the United States. Your information is stored and processed in the United States.
8. Third-Party Websites and Services
Our Site may contain links to third-party websites, services, social media platforms, payment providers, shipping providers, or other external services.
Third-Party Privacy Practices
If you follow a link to a third-party website or interact with a third-party service, that third party may collect information according to its own privacy policy and terms.
Sumbora is not responsible for the privacy practices, security, or content of third-party websites or services.
9. Children’s Privacy
Sumbora’s Site and services are not directed toward children under the age of 13.
Information From Children
We do not knowingly collect personal information from children under 13. We do not sell or share the personal information of anyone under 16.
If you believe that a child has provided personal information to us, please contact us at hello@sumbora.com so that we can take appropriate action.
10. Your Choices
You can make certain choices regarding the information we collect and how we communicate with you.
Marketing Communications
If you receive promotional emails from Sumbora, you can unsubscribe at any time using the unsubscribe link included in the email.
Cookies
You can manage available cookie preferences through the cookie controls provided on our Site. You can also adjust cookie settings through your browser, although doing so may affect certain website functions.
Account Information
If you have a Sumbora account, you may contact us to request updates or corrections to your account information.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business, website, services, legal requirements, or privacy practices.
Updates to This Policy
When we make changes, we will update the “Last updated” date at the top of this Privacy Policy. If we make significant changes, we may also notify you by email or through a notice on our Site.
We encourage you to review this page periodically to stay informed about how Sumbora handles personal information.
12. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:
Sumbora LLC
Email: hello@sumbora.com
Address: Virginia, USA